Tricia Doyle

20 years of building some of the most compelling brands on the planet have made me an expert on solving communications problems - big and small.  My secret? Start with research insights, construct the strategy, and follow through with measurable, consistent execution.

I’ve discovered that there is no “one size fits all” marketing solution, so I count on the fact that I have done it all for both B2B and B2C including: brand plan development and measurement, brand management and communications, traditional and digital media, public relations and engagement, crisis communications, corporate social responsibility, sponsorships, thought leadership and case studies, events, lead generation, and internal employee communications - just to name a few.  And I can write!

Tricia's best fit 

Small to medium sized organizations with the need for branding and positioning, strategic marketing plans, creative brief development and internal brand alignment.

Awards and Accomplishments

The Social Donation Project was awarded ADCC Directions 2014 - Merit - Best Use of Existing Social Platform, my work has been featured or published on Ads of the World, Adbuzz, Applied Arts, Ads Addict, Coloribus, and the Institute Without Boundaries.

At Duke’s Source For Sports, a critical element of our business has become custom media. From marketing to teams and organizations, custom tailoring web templates for growth, and designing email blasts, having a partner we can trust that understands this growing space and need has been critical.
For the last five years we have used Mazda Amiryar for all of our ventures. We have seen increased traction and successes since we started this partnership. We have truly valued this partnership, and highly recommend Mazda for all custom media relations.
— Zack Willoughby Owner Duke's Source For Sports
Mazda is an exceptional talent. Not only do I consider myself extremely grateful to have worked beside him at doug&serge (now dougserge+partners), but I am honoured to call him my friend. He is a superb individual with an insane amount of passion and drive for his art. He works hard, commits to his projects, and is an great asset to any team. Mazda has a bright future ahead of him, and I can’t wait to see what else is in store for him. He’s a true spirit, and a great friend.
— Natasha De Melis designer at ds+p

Connect with Tricia

Tricia's Specializations

BRAND AND MARKETING STRATEGY  

B2B Engagement, B2C Engagement, Ad Campaigns, Branding, Brand Guidelines, Brand Messaging, Marketing Audit, Marketing Communications, Marketing Sales Execution, PR Campaigns, TV Spots Radio Campaigns, Brand Management, Campaign Development, Direct Mail, Direct Marketing, Marketing Strategy

MARKET RESEARCHER  

Consumer Insights, Qualitative Research 

PROJECT MANAGER  

Marketing/Advertising Project Manager, Creative Project Manage  

PUBLIC RELATIONS AND STAKEHOLDER RELATION

Community Relations, Stakeholder Relations, Crisis Communications, Press Release, Writing, Employee Engagement, Internal Communications, Communications Development, Key Messaging, Corporate Communications

SOCIAL MEDIA AND COMMUNITY MANAGER

Content Calendars, Content Production, Social Content Strategy

Tricia's Location

 

Tricia's Client Resume

I’ve helped build brands for General Mills (Cheerios, Hamburger Helper), Clorox (Pine-Sol), Maple Leaf Foods, Diageo (Johnny Walker, Crown Royal), Ontario Lottery and Gaming (OLG), Pepsi, Frito-Lay (Miss Vickie’s), ScotiaBank (Scene), SCJ (Scrubbing Bubbles, Ziploc), Canadian Accredited Independent Schools (CAIS), Morneau Shepell (HR Consulting), Green Shield Canada (Health Insurance), OnResearch (Consumer Research), JACE Collective (Graphic Designers) and Thirty Dash (PR Firm).