20 years of building some of the most compelling brands on the planet have made me an expert on solving communications problems - big and small. My secret? Start with research insights, construct the strategy, and follow through with measurable, consistent execution.
I’ve discovered that there is no “one size fits all” marketing solution, so I count on the fact that I have done it all for both B2B and B2C including: brand plan development and measurement, brand management and communications, traditional and digital media, public relations and engagement, crisis communications, corporate social responsibility, sponsorships, thought leadership and case studies, events, lead generation, and internal employee communications - just to name a few. And I can write!
Tricia's best fit
Small to medium sized organizations with the need for branding and positioning, strategic marketing plans, creative brief development and internal brand alignment.
Awards and Accomplishments
The Social Donation Project was awarded ADCC Directions 2014 - Merit - Best Use of Existing Social Platform, my work has been featured or published on Ads of the World, Adbuzz, Applied Arts, Ads Addict, Coloribus, and the Institute Without Boundaries.
Connect with Tricia
BRAND AND MARKETING STRATEGY
B2B Engagement, B2C Engagement, Ad Campaigns, Branding, Brand Guidelines, Brand Messaging, Marketing Audit, Marketing Communications, Marketing Sales Execution, PR Campaigns, TV Spots Radio Campaigns, Brand Management, Campaign Development, Direct Mail, Direct Marketing, Marketing Strategy
Consumer Insights, Qualitative Research
Marketing/Advertising Project Manager, Creative Project Manage
PUBLIC RELATIONS AND STAKEHOLDER RELATION
Community Relations, Stakeholder Relations, Crisis Communications, Press Release, Writing, Employee Engagement, Internal Communications, Communications Development, Key Messaging, Corporate Communications
SOCIAL MEDIA AND COMMUNITY MANAGER
Content Calendars, Content Production, Social Content Strategy
Tricia's Client Resume
I’ve helped build brands for General Mills (Cheerios, Hamburger Helper), Clorox (Pine-Sol), Maple Leaf Foods, Diageo (Johnny Walker, Crown Royal), Ontario Lottery and Gaming (OLG), Pepsi, Frito-Lay (Miss Vickie’s), ScotiaBank (Scene), SCJ (Scrubbing Bubbles, Ziploc), Canadian Accredited Independent Schools (CAIS), Morneau Shepell (HR Consulting), Green Shield Canada (Health Insurance), OnResearch (Consumer Research), JACE Collective (Graphic Designers) and Thirty Dash (PR Firm).