tina barnes

I have spent many years leading strategic initiatives in Toronto working for large organizations, and am now passionate about leveraging that skillset to help organizations grow. I have over 20 years experience in strategic planning, commercialization, product marketing, consumer packaged goods, technology and media,  I love rolling up my sleeves, sharing ideas and knowledge and driving results.  I also have extensive experience in digital and mobile media, applications, and am still well connected within the retail, wireless, digital and media industries in North America. Many clients call me fixer; I have the ability to see through an existing approach and provide strategic direction, then pave the path to opportunities for growth, new revenue streams, market development and commercialization.

I spent several years working internationally and throughout the US/Canada. I am comfortable with executive level discussions and planning, while having an eye for the details in the execution of marketing tactics and digital transformation. Scale Ups and Small businesses leverage her depth and experience as a business leader to coach and mentor businesses from product ideation to market development and sustainability. My clients have included Rogers, Symantec, EastLink, Xplornet, and many small/medium businesses across Canada. 

 

tina'S BEST FIT

Projects supported by the Executive team that are resourced and supported, centered around a key issue/launch, work environment that is collaborative but also supports time to think alone.

Tina represents the best of intelligent marketing experience, combined with a keen understanding and insight into where mobile is going, and how to market on the mobile platform. She is able to bring it all together in a way that generates a great user experience, as well as revenues.
— -Louise Clements, President Digital, McClaren McCann Advertising
Tina is a strategic thinker who can easily cut through the extraneous matter to get to the best possible solution. She is tenacious, direct and not afraid of risk. She understands Digital, and Strategic Marketing and applies her skills in these areas to extend service offerings with a deep understanding of how it benefits her clients.
— Donna Alteen, Founder, Time + Space Media

tina's Specializations

Channel Strategy & Business Development, Strategic Planning, Commercialization

tina's Location & Contact

 

tina'S CLIENT RESUME

Rogers, EastLink, Postmedia, Symantec, Xplornet, Several Startups, Infospace