Nicole is working on her first project with the Well – one she admits is pretty great.
The project is managing social media for Centura Brands, where Nicole works with a graphic design partner to create imagery and written work for daily posts on Instagram and Facebook for two organizations under the Centura corporate umbrella. Her focus is on keeping a consistent look and voice with the brand identities and keeping audiences engaged through contests, blogger collaborations and engaging content.
When asked to describe herself, Nicole says that everything she has ever done revolves around finding a way to express herself and her ideas effectively. She loves the opportunity to be creative, and to use the talents and skills that she has both cultivated and received naturally. It’s a lot of work. But that’s just what consulting and freelancing is.
For her, being a consultant is ideal because it allows her to work on a wide range of interesting projects – something you don’t normally get at a typical 9-to-5 job. As she puts it, there’s “never a dull moment”. Working as a freelancer lets Nicole practice her expertise, while also growing and deepening it constantly.
Working with the Well hasn’t dulled the excitement of the work. It’s simply put her work on a larger scale, with exposure to a bigger audience and a much larger volume of work.
The hardest part of the project she’s working on? Or (as she puts it) the most interesting?
“Finding new ways to talk about different hair care products, hair styles and solutions to hair challenges. Every day.”
You can follow along with Nicole’s work at @ddGirlsWithCurls and @Lacoupehaircare.
Read more about Nicole and her work here