By Mike Maloney
There's a great movie in which Bradley Cooper plays a struggling writer who - with the help of an experimental "smart" pill - gets the clarity he needs to realize his wildest dreams. His newfound superpower lets him solve problems before they even happen, turning the world into his oyster.
Good PR is a lot like that.
It's about clarity. It's about distilling ideas and aspirations down to their simplest forms which in turn, gives you focus. Once you understand what it is you really want, the path suddenly becomes much clearer. You're stronger, more agile and better prepared to tackle every twist, turn and obstacle that lands in your way.
That's not to say that staying focused is easy. It's actually quite a challenge for most of us. Companies - especially the big ones - can spend thousands of dollars (and many months) just to craft a simple paragraph that answers one thing: what is it that we do?
So why is clarity so hard? Well for starters, there's no magic pill. It takes discipline (sometimes ruthless discipline) to get to the heart of what really matters, followed by grueling rounds of consensus-building. But the efforts, in my experience, are well worth it. Having clarity in who you are and what you're trying to say truly makes the possibilities… well… Limitless.