Earlier this month, The Well’s Jill MacCannell was tapped to lead media relations for Prince Harry’s Invictus Games announcement, which alerted Canadians far and wide that the Games would be coming to Toronto in 2017.
Selected for her proven expertise in PR, including heavy media relations experience with the Toronto 2015 Pan Am/ Parapan Am Games, MacCannell garnered over 10 million earned media impressions for the announcement, with local and national coverage across broadcast TV, radio, print and online media.
Through the arrangement of live TV and radio interviews, as well as securing print and online coverage behind the scenes, the announcement appeared across a variety of national and regional media outlets including Canada AM, The National (CBC), ET Canada, CTV News Channel, TSN, The Globe and Mail, National Post, Toronto Star and more.
MacCannell is looking forward to returning to Toronto to support with Prince Harry’s visit to the city in early May to promote the upcoming Games.
Take a moment to visit Jill at The Well.