Pulling the Ivany Wagon up to The Well

For Immediate Release


April 22, 2015, (Halifax, Nova Scotia) – The Well is happy to announce the opening of their virtual doors, offering Atlantic Canada a first-of-its-kind model.  Part talent agent, part matchmaker, The Well is a marketplace where businesses can connect with designers, communications professionals, marketers and business talent as needed, when needed, in a truly scalable and affordable way.

The Well was born out of the idea that new business and economic realities are widening the gap between what businesses need and the offerings of the typical creative firm.

“It’s clear that we are in the midst of an economic shift where small and medium businesses are in the economic driver’s seat,” says Sammy Davis, The Well’s Founder and Director of Business Development. “This calls for new models designed to serve the needs and financial realities of these businesses; especially when we’re talking about creative and communications.”

 Laura Oakley, Content Creator and Social Media Consultant at The Well says that, “The Well provides an adaptable, affordable and customizable approach to creative services for businesses all over Atlantic Canada. It’s a real win for small to medium sized businesses who will now have access to some of the top consultants in the region, on a project-by-project basis. For a client to design, or be delivered, the ideal team of consultants is such a fantastic approach — a real way to ensure that personalities, styles and experience are the right fit.” 

The “pick and choose” concept means clients can “go to The Well” to hire an individual consultant, or handpick a team best suited to address their situation. Specific projects or supplemental staffing, long-term, short-term and small and large scale; from designing brochures and menus to wide ranging strategic plans and everything in between; The Well has no fat to trim, no account managers and clients hand pick the talents as needs dictate.

“I think, to our local customers, The Well provides an opportunity to businesses that wouldn’t normally have access to a top notch marketing team exactly that opportunity. The ability to hand pick your creative team and work directly with each member is virtually unheard of and opens the door for a much more productive relationship with the people working directly on your brand, product or communications strategy,” says Chris Geworsky, Photographer at The Well.

From PR advice to creating an ad campaign, social media, photography, branding, marketing, website creation, a one off event or a full scale business strategy, The Well is fully adaptable and scalable. And, clients can feel good about working with The Well knowing that 90 per cent of the fees paid are going to the people who are actually doing the work instead of padding the office.

"In the current economy it only makes sense for us at The Well, and for our clients, that we adapt to a business model that allows for a constant reconfiguring according to need," says Debra Wells-Hopey, consultant at The Well. "The Ivany Report makes it clear that we need to increase new business here in Nova Scotia. But new businesses work smart and lean.They must to be able to get what they want and nothing more. At The Well, we are aiding in that - basically it's giving control back to the client."