Taylor MacLean

As a designer and digital art director, I construct meaningful brand experiences. I create visual identities and brand collateral that stand out in media-saturated environments and I am passionate about simple, powerful design. With every project, my goal is to craft narratives that are compelling, universal and accessible because I believe that design and communication are ultimately about strong storytelling.

For over five years, I've worked as a designer within the digital marketing and strategic communications teams of organizations like CAMH Foundation, Ryerson University and the University of Toronto. Learning about the goals and priorities of marketing departments has allowed me to hone my design skills while deepening my understanding of how to develop effective promotional materials that increase brand awareness, customer loyalty and audience engagement.

I have a master's degree from the Faculty of Communication and Design at Ryerson University, and I am the recipient of two IABC Gold Quill awards for Communication Management.

 

Taylor's Work

 

Taylor's best fit

My ideal client is someone who always puts the audience first. They try to get into the minds of potential customers and they understand the value of strong content. They know that to make a splash in the digital landscape, marketing and advertising can’t simply promote and sell, it must also add value to customers’ lives.

I welcome a challenge and I love working with teams that set big goals and strive for perfection. I also like working with clients who aren’t afraid to try new things and entertain out-of-the-box ideas that will surprise, delight and entertain.

 

awards and accomplishments

  • IABC Gold Quill Award for Communication Management
  •  IABC Sharon Berzok Student Award (Gold Quill special Award)
  • Ryerson Graduate Fellowship

Connect with Taylor

Taylor's Specializations

Publication design, infographics, branding, brochures, logo design, poster design, print design, social content posts, web design

Taylor's Location

 

Taylor's Client Resume

Ryerson University, University of Toronto, The Change Foundation, CMiC, tbk Creative, Care Watch, Newsy Communications, ClarityHub, William Standen Co., ThinkDo