I have taken a somewhat unconventional career path full of twists and turns that have helped me generate a unique set of skills. After a year of writing, drawing and traveling I started a new phase of my career in retail management with Roots Canada and, later on, a small independent boutique. I learned first hand the type of interactions, information and experiences consumers are craving. I also launched my blog, The Strong & The Free, where you can find a sample of some of my writing (www.thestrongandthefree.com).
In November 2017, I began working for e-commerce brand, Knixwear, where I focused on social media, influencer marketing, brand partnerships, photoshoot and video shoot production and copywriting. I have furthered my knowledge in the field through Social Media & Digital Marketing courses at Brainstation and Photography Courses at GTA Photography.
My background has given me the analytical skills required to make strategic marketing decisions and the creative skills required to effectively convey a brand story through images, video and copy. With this skill set, I launched my freelance career in January of 2018. For the past few months, I have been working with various companies on their websites, social strategy, e-mail marketing and blogs to help effectively convey their brand story. I am honoured to get to work with so many talented founders in my freelance role and I hope to be able to help you tell your brand story!
I love working with start-up to medium sized businesses who value brand and community building as a long term growth strategy. While I love storytelling of all kinds I am especially passionate about fashion, health & wellness brands looking to change the game!
Grayes, Element Yoga, Cesaroni Group, Paper & Coin, Fern York Region, Knixwear
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Social Media, Influencer Marketing, Copywriting, Photography, Photoshoot & Videoshoot Production, Squarespace Design, Content Planning, Strategy, Branding, Casting