Sean Kelly

I’ve spent more than 20 years working and volunteering with non-profit groups – by necessity, I know how to do a lot with a small budget. I have extensive experience in communications, writing, film & radio production, public relations and social marketing. I'm a member of the Canadian Public Relations Society.

I’ve also been a freelance writer, editor of an environmental magazine, and have had documentaries aired on CBC and NPR in the State. Through this work, I was an early adopter of what's now called content marketing or brand journalism. I’ve long aimed for stories that pull people into a discussion, rather than promotions that interrupt their day. I want to help non-profits use creativity to explore the issues of our times.

Apart from working with clients on projects and programs I also offer workshop and tutorials on the topics of:

Organizational Branding - half to full-day

Video Storytelling for Non-profits - full-day

Communications Strategy for Non-profits - half to full-day

Content Marketing - half to full-day

Social Media - half to full-day

Sean's Best Fit

* Non-profit organizations looking for help telling their story.

* Groups looking for big impact on a small budget - being strategic is step one.

* Businesses and agencies looking for an experienced and creative content producer.

Sean's Awards & Accomplishments

National Magazine Award - lifestyle reporting, Gabriel Award - radio documentary, Nova Scotia Environmental Trust Award, Global Citizen Award (UN 50th Anniversary Committee of Canada), Development Education Award (Canadian International Development Agency)

Sean's Specializations

Writing & Content Creation, Organizational Branding, Non-profit Communications Strategy

Sean's Location


Sean's Client Resume

Nova Scotia Nature Trust, Nova Scotia Tourism, National Judicial Institute of Canada, Clean Foundation, Imagine Canada, Cape Breton Miners' Museum, HeartWood Youth Centre, New Dawn Enterprises, Community Sector Council of Nova Scotia, Nova Scotia Environment Network, Cuso International, Coastal Communities Network


“I have worked with others on branding and this is the first time that I felt like I came away with something useful. We couldn’t have done this with without him.

— Maria Cain, Executive Director of HeartWood

“This was so, so valuable! Sean was very knowledgeable and an experienced facilitator. He has a great toolbox of skills, and adds humour & stories to the session. I would recommend his workshops to anyone.

— Organizational branding workshop participant

“Sean helped create the face of Cuso International. It is one that we can all be proud of.

— Derek Evan, past CEO of Cuso International

Connect with Sean