A genuine interest in understanding and engaging people has led me to my career in marketing; an arena where the rules are constantly evolving, always fast paced, and where creativity and strategy collide. It’s both staying relevant with changing technologies & applications and the desire to create strong personal connections that continue to inspire me.
My formal studies focused on branding and marketing strategy, and I have since begun exploring interior design as well. I have residential design experience, and am also equally excited by commercial opportunities which complement my marketing experience quite naturally. My background in branding has lent a very practical foundation that plays into all aspects of a company, from traditional and digital marketing campaigns to the design of a space, and the customer experience at all touchpoints along the way.
Whether it’s managing a project, collaborating on a marketing strategy, or working on the design of an interior, I see my job as ensuring marketing collateral and campaigns are consistent, cohesive, and presented in their best light - and I’ve made it my mission to cultivate engaging and memorable experiences that people will want to talk about for years to come.
I have worked through the full cycle of a relationship with high-profile partners in a digital and creative agency setting as well as the field of interior design, including Nova Centre, Charm Diamond Centres, Innovacorp, Canadian Blood Services, and the Canadian Cancer Society. Because of emphasis on exceptional customer service and my efforts to successfully identify gaps between a client’s business strategies and struggles, many clients have reached out following the completion of a project to express their thanks. I always want the best outcome for my clients and I’m not afraid to provide honest feedback.
I don’t believe in the bare minimum. I’m keen, hardworking, thoughtful, and believe that quality work speaks for itself.
I love working with partners that are open-minded, adventurous, and willing to work hard with me. I also work well with small budgets and tight timelines.
Argyle Developments Inc. (Nova Centre), Gallery1 Furniture, Atrium Shopping Centre, WorldWide Furniture, Innovacorp, Domus Realty, Canadian Blood Services, Charm Diamond Centres, InterTalk Critical Information Systems , Canadian Cancer Society and Ryerson University, Portland Street Crêperie, Pharmacy Association of Nova Scotia (PANS), Precision BioLogic Inc., TEAM Work Cooperative, Halifax Seaport Beerfest, Take it Outside
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4 Years Experience
Project management, brand strategy, marketing strategy, campaign development, social media strategy, digital marketing, user experience, interior design