paul o'loughlin

There’s nothing I love more than crafting potent pieces of communication. 30” TV ads. 60” radio spots. Those long copy press ads you rarely see anymore. Dumb little internet videos. Headlines. Taglines. Above the line, below the line, blurring the lines. Occasionally I cross the line. And I draw the line at full-frontal nudity. Unless it’s integral to the script. Or if I’m drunk.


paul's work

Paul's Best Fit

Seeking casual hook-ups and/or deep, meaningful relationships with brands that appreciate the importance of making a real connection with their audience. Challenger brands preferred. Good sense of humour a must. HMU


awards and accomplishments

  • Irish radio Campaign of the Year
  • Numerous ICAD awards
  • Winner of the Kinsale Sharks International Advertising Festival 
A proper writer.
— Eoghan Nolan, Creative Director, Brand Artillery
A talented writer.
— John Pallant, Regional Creative Director, Saatchi & Saatchi
He has a big box of words, he throws them up in the air and they all land in the right places. Genius.
— Neil Lancaster, Creative Director, McCann
One of the most creative writers I know.
— Stephen Pullen, Creative Director, CKSK

Connect with Paul

paul's Specializations

Copywriting, Creative Strategy

pauls' Location


paul's Client Resume

Experience across financial, FMCG, retail, non-profit, utilities, automotive, and sports sectors. Samsung, Guinness, Nissan, GAA, Aldi, Kellogg’s, and Failte Ireland Tourism to name but a few.