Paula Washington

I am a behavioural strategist, graphic designer and advertiser with an intense interest in human behaviour. I work across mediums to help people grow their businesses through well executed strategic plans. 

With an advertising, marketing and communication post-graduate degree from the Red & Yellow School of Magic & Logic, run by Ogilvy & Mather and located in Cape Town, South Africa and years of industry experience I bring a wealth of strategic knowledge to every project. 

My focus is to use my interest in behavioural economics to help companies solve their business challenges. Whether a business is looking to grow their client base, increase transactions, get better product reviews, gain customer interaction or increase the talkability of their product/service my understanding of human behaviour, advertising strategy and visual design will get them there. 


Paula's Best Fit

Any organization, established or starting up, which is facing a business challenge or looking for growth.

Specifically business which wish to gain traction through simple but effective changes in the way they offer their goods or services to their customers.

Paula's Awards & Accomplishments

Co-Founder of Gravity Ideas - Behavioural Change Agency, Cape Town South Africa.  Advertising, marketing and communication post-graduate degree from the Red & Yellow School of Magic & Logic, run by Ogilvy & Mather.

Marketing, Advertising & Communications Diploma – Red & Yellow Cape Town South Africa

“Paula is a great ideas generation person! At a high level, she greatly contributes to Socks by William online presence via our e-commerce site and partners website, Facebook, Instagram and Twitter. She is an energetic person who has the ability to make our projects her own. She is a great contributor to our company

— Sylvain St-Germain Co-Founder of Socks by Wiliam

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Paula's Specializations

Behavioural Strategist, Consumer Insight Specialist, Advertising Strategist, Business Strategy, Graphic Design, Branding, Logo Design, Advertising Campaign, Packaging Design/Print Design & Layout design, Digital Design, WordPress/Web Design

Paula's Location


Paula's Client Resume

Taste of Nova Scotia, The Keep Condominiums, Iris Booth, Dalhousie University, City of Oakville, Fibres of Life, Assante Wealth Management, Wind4All 2019, The Maples Retirement Living, Ecology Action Centre, Porus Creative, JD Shore Rum, Noggins Farm, Thousands Islands Boat Museum, The Thousand Islands Boat Museum, Shoalts and Zaback Architects, Smirnoff (South Africa), Laureus Sports for Good, The Reading Room, Cycle Sublime, Socks by William, The Big Issue, Suigeneris