multi-media campaigns & brand building

 

do great work and have great fun doing it. 

 

About this 'Well Assembled'  Team:

 

creative director / art director

Find out more about craig here.

creative director / copywriter

Find out more about drew here.

art director / designer

find out more about ron here

 

Cannes Lions, One Show Pencils, Clios – you name it, combined we’ve won over 200 advertising and marketing awards.

 

Case Studies

 

What makes a professional walking along a busy downtown underground corridor stop at one shopping center over another? Oxford Properties Retail sought to find that out and more when we launched the Savour the Rewards campaign at three of its hubs along Toronto’s 18-mile PATH system: Metro Centre, Royal Bank Plaza and Richmond-Adelaide Centre.

On-site ambassadors and messaging encouraged shoppers to spend a minimum of $5 at participating food court vendors to receive an NFC-enabled loyalty card. They could then use that card at any of seven nearby kiosks to register their name, e-mail address and 

unique code, as well as redeem instant prizes and enter to win a trip for two to any Fairmont Resort. If they spent another $5, they received an additional card and increased their odds of winning.

This unique prizing mechanism combined with the interactive kiosks drove shoppers to grab a total of 2,443 cards, boosting Food & Beverage sales by $12,215 – according to Eva Kanovich, Oxford’s national retail asset marketing manager. And customers won too with over 300 prizes awarded.

 

Team Methodology

We come at briefs from the consumer point of view. What’s in it for them? Then we build a bridge from the company to the consumer with hyper–relevant ideas and media choices.

 

highlighted clients

  • Advance Auto Parts
  • Aero
  • AIC
  • Alexander Keith’s
  • American Marketing Association
  • Band-Aid
  • Barbie
  • Bayer
  • BMO
  • BMW
  • Bell
  • Benadryl
  • Benylin
  • Bud Light
  • Budweiser
  • Bridgestone
  • Cadillac
  • Fairview
  • Campbell’s
  • Canada 150
  • Canadian Tire
  • Carlsberg
  • Casey’s
  • Castrol
  • CarQuest
  • Canadian National Exhibition
  • Coca-Cola
  • Corona
  • Dempster’s
  • Drumstick
  • East Side Mario’s
  • Emerald Nuts
  • Firestone
  • Ford
  • Fujifilm
  • Gatorade
  • Gillette
  • Illinois Lottery
  • Imodium
  • Ivanhoé Cambridge
  • Johnsonville
  • Kelly Services
  • Kia
  • Kit Kat
  • KD (Kraft Dinner)
  • Kruger
  • Lady Speed Stick
  • Loblaws
  • Life Cereal
  • Listerine
  • Mazda
  • McCain Foods
  • McDonalds
  • Mercedes Benz
  • MGM Resorts International
  • Miss Universe
  • Molson Canadian
  • Milkbone
  • Minute Maid
  • Moneris
  • NASCAR
  • Nike
  • Nissan
  • North American International Auto Show
  • Nikon
  • Orville Redenbacher
  • Owens Corning
  • Oxford Properties
  • Pepsi
  • PGA of America
  • Polysporin
  • Powerade
  • Prime Pubs
  • Quaker
  • RBC
  • Rogers
  • Rolo
  • ROM
  • Shaw Communications
  • Smirnoff
  • Snyder’s-Lance
  • Sony
  • Teletoon
  • Telus
  • Thompson Hotels
  • Tim Hortons
  • Toronto Argos
  • Toronto Parking Authority
  • Toyota
  • Tropicana
  • Tylenol
  • University of Toronto
  • Visa
  • Walmart
  • W Hotels
  • Whirlpool
  • Xplornet
  • Yellowtail Wine
  • Zantac