Melanie MacPherson

To put it simply, I am a marketer’s designer. The thrill of finding smart and innovative solutions to branding and marketing problems within a budget is one of the things that I enjoy most about my work. I’m a creative thinker who can turn her hand (and her brain) to any design problem – be it print, web, packaging, ad creative, online strategy, marketing... heck, I’ve even been known to write a press release or two. Having had one foot in design, and one foot in business for the past 8 years, I have the unique ability to find the sweet spot between design inspiration and business practicality. My focus is always to create great design for its intended audience. I have international design experience, and I thrive on working with small- to mid-size companies to take their business to the next level.

I'm a Certified Graphic Designer with the Society of Graphic Designers of Canada. I have also a Certified Social Media Marketer, and am currently working through an e-commerce degree at BCIT.

Melanie'S WORK

 

Melanie'S BEST FIT

My ideal clients are: 
* Enthusiastic startups or mid-sized organizations looking for a bold, cohesive brand
* Food/Beverage company looking for a product packaging refresh or something completely new
* Retail lifestyle clients requiring seasonal or ongoing campaigns
* Real Estate Developers requiring real estate marketing materials and sales centre design.

AWARDS AND ACCOMPLISHMENTS: 

2014 - Ethical Bean Coffee Packaging showcased on The Dieline, 2011 - Packaging Design in Applied Arts, 2010 - Ethical Bean Coffee packaging hand-picked for Oprah’s O Magazine Favourite Things List, 2010 - Published in Web Design Index book - highlights best designed sites, 2008 - Daily Candy’s Sweetest Things: Lushpad, 1999 - International Council of Shopping Centres (ICSC): Sales & Merchandising “Best in Canada” winner, 1998 - ICSC: Sales & Merchandising “Best in Canada” program finalist, 1997 - Advertising Club of Edmonton (ACE) Merit in Brochure Design, 1997 - Work featured in Applied Arts Magazine Awards Annual, 1996 - Advertising Club of Edmonton Merit in Poster / Point of Purchase, 1996 - Advertising Club of Edmonton Merit in Corporate Identity, 1994 - Advertising Club of Edmonton Gold in Poster / Point of Purchase, 1994 - Advertising Club of Edmonton Merit in Logo Design, 1992 - Advertising Club of Edmonton Merit in Graphic Design, 1992 - Advertising Club of Edmonton Merit in Corporate Identity

“Melanie’s intelligent design solutions are matched by her superb communication skills—she is an exceptionally talented artist.

— Sheila Henriques, Outline Graphic Design Inc.

“Melanie is true cool. She possesses a unique view on the world, one stuffed full of passion, exploration and creativity. 

Like me she loves architecture and the feeling you get when you walk into a great space. She’s also one of the loveliest people I have ever worked with. If you are thinking of working with her you should. 

Oh, and every once in a while she drops a word with a Scottish accent that hits you like a Bay City Rollers song. 

Did I mention she’s cool?

— James Morrissey, The Met Agency Advertising

“I have not relied on any one designer so much as I have Melanie. She seems to be able to turn her hand to anything, but most of all, she ‘gets’ a business need straight away to come up with unique and brilliant concepts - and delivers absolutely clean and beautiful outputs every time. Not only that, she is involved with many other creative initiatives and I am always watching to see what she comes up with next! She’s honest and straightforward too so very easy to work with. I couldn’t recommend Melanie any higher.

— Ginny Hendricks, Ardent Marketing & Elsevier Publishing

“Melanie is a very talented individual who helped my organizations with our corporate identity. She has a strong marketing sense that has enabled our organization to keep current of the trends and enabled us to compete in a competitive market. I would recommend Melanie’s work to anyone who is looking for a creative individual who is personable intelligent and can proivide your firm with a fresh direction from a marketing perspective.

— Dorothy Keenan, FutureWorks Training

“My company hired Melanie to do contract design work and she was always such a pleasure to work with! She delivered on time and the quality was always great. I would definitely recommend Melanie to others.

— Charles Konopski, Copeman Medical

Melanie's Specializations

Branding, Packaging Design, Advertising Campaign Creative, Real Estate Marketing Design, Signage & Wayfinding, Logo Design, Branded Environments, Social Media Management, E-Commerce Startup Strategy, Mobile App Development, Web Design, Creative Direction

Melanie's Location & Contact

 

Melanie'S CLIENT RESUME

Ethical Bean Coffee, Elsevier Publishing, Nike Europe, Cressey Developments, Pinnacle Developments, FutureWorks Training Inc., Motive.io, Edmonton City Centre, Edmonton Jazz Festival, Edmonton International Childrens Festival, Plunge Records, nognz brain fitness, Tiki Bar TV, Wiley-Blackwell