Matt McLean

My almost 2 decades of experience has happened during a period of significant change to the marketing landscape.  This extensive and varied experiences has allowed me to help guide my clients’ through these changes, evolve their efforts on traditional platforms and embrace new and exciting opportunities as appropriate.  I have developed critical thought process and strategic approaches to work, both of which are integral to maximizing the effectiveness and efficiencies of our shared marketing efforts.  This time has also offered me the opportunity to develop an extensive network of relationships within the industry that keeps me connected to, and current with, the marketplace.

Leading a team, contributing to a team, or working solo, I have much to leverage towards any client’s marketing initiatives: from the smallest local to the largest national, single platform to multiple partner, and one medium to many layers of media.  Between rich, varied experience, great work ethic, and an outgoing personality, I bring much to every project and team.


Matt's Best Fit

Regardless of size (company and/or their budget) my preferred client is looking for critical guidance, clear rationale and excellence of execution.  They are open to constructive discussion on how they plan and execute their marketing, being open to change where that change is warranted and supported.  I am not a “rinse and repeat” type, but rather a “learn, update, evaluate, repeat” partner.

Awards and Accomplishments

  • Multiple MIA Award Winner (Gold, Silver and Bronze) for Automotive & CPG clients in Newspaper, Radio, & Small Budget Experiential categories
  • Atomic Award (Gold - experiential)
  • Marketing Awards (2 Golds)
  • Cannes Lion (Bronze)
  • Crème de la Crème (WPP internal award)
  • Go Green (MediaCominternal award for improving client rating scores)
  • United Way co-chair (McCann)

Connect Me With Matt

Matt's Specializations

Strategic planning, traditional media planning, negotiation, and execution (TV, Radio, OOH, Newspaper, Magazine), digital media planning, execution/optimization/reporting (desktop, mobile, social, SEM), sponsorship planning, media, consumer, and competitive research and analysis

Matt's Location


Matt's Client Resume

General Motors/Goodwrench, Honda/Acura, Suzuki Canada, Alliance Films, Sony Pictures/Electronics, Stratford Festival, TIFF, Woodbine Entertainment Group, Blue Jays, Mars Canada, Diageo, RBC, Dynamic Mutual Funds, Its Your Move Kingston (real estate), Government of Ontario