Matt Halliday

Effective communication means knowing what excites your audience, and getting excited about it too. In all my work—as an editor and writer at some of Canada’s best magazines, a strategist and content creator with non-profits and universities, and as an agency copywriter—that principle has been my creative foundation.

I’ve spent 15 years as a journalist, editor, and writer and communications professional in Calgary, Toronto, and Halifax, working with clients ranging from banks to vineyards, universities to real-estate developers, and meeting their diverse needs through equally diverse mediums: web, radio and TV, print, social media, and just about everything else. I have a particular talent for longer form work, including deep-dive storytelling, compellingly clicky web content, and effective media outreach (including newspaper editorials and branded content). 

No matter who the client is, no matter what the medium is, a good writer know there are no boring subjects—only boring writers.

Matt's Work

Matt's Best Fit

Versatile and flexible, I’m a comfortable fit with most teams and organizations, large or small. I have a particular focus on clients who are aiming to develop substantial content—stories, websites, press materials, longform advertising and branded content.


matt's Awards & Accomplishments

I’m executive editor of The Deep magazine, which this year won Gold Medal for General Excellence in Digital Publishing: Small Publications at Canada’s Digital Publishing Awards. The Deep also won two Atlantic Journalism Awards in 2018, one for a story edited by me, and was nominated for a National Magazine Award in 2018 for a story edited by me.

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Matt's Specializations

Content strategist, Copywriter, Editor, Communications Strategist, Wordpress, Brochures, Infographics, Copywriter, Editor, Content Strategist, Long Form Copy Writer, Advertising Copywriting, Digital Copywriter, Creative Concept Development, Blogging, Content Creation, Copyediting, Fact Checking, Ghost Writing, Interviewing, Creative Writer, Journalist, Web Content Writing, Social Posting Writing, Magazine Content, Newspaper Content, Plain Language Writing, Proofreading, Reporting, Script Writing (TV/ Radio), Storytelling, Web Copy, Fundraising Events, Conferences, Market Researcher, Media Relations, Publicity, Promotion, Press Release Writing, Non-profit Communication, Corporate Communications, Social Media Manager, Social Content, Strategy Social Advertising, Social Monitoring, Social Media Writing

Matt's Location 


Matt's Client Resume

United Way of Greater Toronto, Saint Mary’s University, University of New Brunswick, General Public, Royal Canadian Mint, Business Development Bank of Canada, Canadian Institute of Chartered Accountants, Goose Lane Editions, Halifax Chamber of Commerce, Vertica Resident Services, Jost Vineyards, WE Charity