Nobody wants to talk to an organization. They want to talk to a person. That's why I write smart, concise, benefit-driven content that always feels like a conversation with a friend (while still packing a strategic punch).
As a senior copywriter with both a Master’s degree in English and a post-graduate certificate from Humber’s renowned copywriting program, my work is as intelligent as it is clever. Whether you need a hired hand for a single project or ongoing support for your team, I can help you break through the clutter and make a meaningful connection with your audience
Katie's best fit
My main area of expertise is education—helping private schools, colleges, and universities across Canada reach, recruit, and retain students. But I also really enjoy writing for tech start-ups, non-profits of all kinds, and small to medium-sized businesses looking for intelligent content to help them grow.
In terms of project specifics, I’m a great fit for any organization who needs a full website content overhaul. Give me your raw material and I’ll work alongside a designer/developer to improve your UX from a content standpoint and whip your copy into shape.
Awards & Accomplishments
Advertising/Marketing: Work recognized by the ICE Awards (x6), Summit Awards, the Canadian Council for the Advancement of Education, and the International Council of Shopping Centres (x2)
Literary: Longlisted for the 2016 and 2015 CBC Short Story Prize
Connect with Katie
Content Writing, Advertising Copywriting, Editing, Project Management, Website Content Writing, Website Content Architecture and UX, Content Strategy, Social Media Writing and Management, Advertising Concept Development, Script Writing, Higher Education Marketing, Research, Grant Writing, Ghostwriting, Proofreading, Writing Workshops, Communications Consulting
Katie's client resume
Educational NSCAD University, Saint Mary’s University, York University, McMaster University, Mount Saint Vincent University, Concordia University
Government/Non-profit NSLC, Habitat for Humanity, The Blue Route, Efficiency Nova Scotia, Efficiency New Brunswick, Green Schools Nova Scotia, Film and Creative Industries Nova Scotia, Worker’s Compensation Board of Nova Scotia, Colorectal Cancer Screening Program
Arts & Culture Nocturne, Atlantic Film Festival, Halifax Pop Explosion, Cineplex Theatres,
Fashion Halifax Shopping Centre, Tori.XO.,
Automotive O’Regan’s Automotive Group
Food and Beverage Tatamagouche Brewing Company, Sober Island Brewing Company, Made with Local
Real Estate Royal LePage, PolyCorp, Monaghan Square, Southwest Properties
Other Rogers Communications, Cox & Palmer, Kijiji Daily Deals, Haley Marketing Group