As a writer, strategist, and published author, I bring brand reinvention, strategy, award-winning content and web design to aspirational and established companies around the world from the shores of Lunenburg County, Nova Scotia.

A client once said: “Kate writes like someone who’s never read marketing content before.” It’s a point of pride. When we start fresh, peeling back all the habitual assumptions about what makes your brand matter, we become more human. We start having conversations. We tell stories with a corporate voice that's more thoughtful and resonant. That's where clarity, confidence, and good design begins.

I am a one-stop shop of brand delivery: together, we’ll determine the strategy of your story, craft a fresh, engaging narrative, and design a web presence that positions you as a clear, confident leader—or we can reframe and populate any element of your story or storytelling to make it more engaging.

Kate's Work

“Kate’s concept design, expression, art direction, and execution is invaluable. She has a way of unearthing the unexpected by making lateral leaps into fresh territory. So much ground is trodden, but she creates a new path. I’ve worked with Kate for years, and can’t imagine not having her at-hand for any creative or ambitious project. She’s got an incredible eye, and jumps very quickly from scribbled notes to something brilliant. As soon as I begin something new, Kate is the first person I call. She’s a must-have for truly great work.”
— Sarah Dickinson, Managing Director, THNK School of Creative Leadership
“Kate has an incredible capacity for expressing complexity in an engaging way. On top of that, she is an absolute pleasure to work with.”
— Michael Fergusson, CEO, Ayogo Inc.
“Kate is fresh, engaging, conversational and incredibly creative—masterful like no other marketing writer I’ve ever worked with.”
— Brian Mitchinson, SVP, Blast Radius
“Kate is undoubtedly one of the most tremendous writers I have worked with. She can jump into anything with almost immediate self-sufficiency, independence, and insight.”
— Jennifer Torney, Senior Vice President & Partner, Fleishman Hillard
“Kate is much more than a writer. She is also a brilliant and tactful strategist. Her questions force you to confront your own blind spots, and her suggestions provide insight and impact. And she has the uncommon ability to craft powerful metaphors that clarify, entertain and inspire. These talents truly set her apart.”
— Tom McNamara, Small Business Marketing Consultant

Connect with Kate

Kate's Specializations

Marketing Strategy

Ad Campaigns, Branding, Brand Development, Brand Guidelines, Brand Messaging, Brand Planning, Brand, Positioning, Brand Voicing, Brand Management, Campaign Development, Corporate Identity, Marketing, Communications, Marketing Strategy, Online Marketing, Print Campaigns, Online Publicity

Graphic Design
Web Design, Branding, Creative Strategy, Concept Development, Digital Design, Editorial Design, Social Content Posts
Long Form Copy Writer, Advertising, Copywriting, Digital Copywriter, Campaign Concept Development, Creative Concept Development, Storyteller, Blogging, Content Creation
Copyediting, Documentary Writing, Ghost Writing, Interviewing, Creative Writer, Copywriter, Editor, Web Content Writing, Social Posting Writing, Magazine Content, Plain Language Writing, Speech Writing, Storytelling, Web Content Writing, Web Copy

Kate's Location 


Kate's Client Resume

From Fast Company to Whole Foods (noted by the James Beard Awards and Mashable for being among the world’s best corporate content in social media), The Outside, the THNK School of Creative Leadership, Telus, Blast Radius, NATIONAL Public Relations, and Vision Critical, I have had the honour of working with extraordinarily innovative, creative people for over fifteen years. I love my work.


Kate's Best Fit

I’ve got deep experience with large corporations as well as start-ups. I can lead strategy and creative sessions on brand design, messaging, or social media for companies of all sizes; jump in to scale up the capabilities and output of creative teams; and develop a stronger brand story for greater impact.

I work best with organizations seeking new clarity and energy around their brand story, and who are open to new ways of discovering and communicating what matters most.

One of my most rewarding projects is to work with an emerging or newly-defined brand, delivering a package of strategy, content, and website design—such as for systems change facilitators at The Outside. By engaging with me on all fronts and centralizing their investment, clients get a much higher savings and time efficiency rather than going with a mixture of service providers—and I get the challenge and delight of helping a new brand emerge from concept to market.

Kate's Awards & Accomplishments

Senior writer and founding contributor to Whole Foods’ DARK RYE magazine, awarded in 2013 and 2014 with James Beard Foundation awards for ‘Best Group Food Blog’. This work was also noted in 2013 by Mashable as being among the best examples in the world of a brand doing social media right.

I’m also an award-nominated published author of YA adventure novels, picture books, and an upcoming novel-length work of non-fiction; as well as a TEDx speaker and photographer.