Jon Kincade

What are your business goals? What are your user's goals? What's your content doing for you? How are the interactions that bring it all together planned? The intersection of Business, People, and technology is how I practice user experience and lead projects to success.

With a B.Comm background in Marketing, Entrepreneurship and Social Psychology, I developed my digital chops managing a vertical business unit for a globally ranked top 500 e-commerce company before turning to agency-life to round out my portfolio. I've led or directed the design and development of web projects across a dozen industries as a business or user-experience analyst. Hubspot-certified, I have a special passion for content and inbound marketing and am always looking for ways to leverage value across the physical-digital divide.

I Believe good digital marketing means assets are cared for like pets, not bought and disposed of every few years like a toaster

On the side, I serve on the Board of Directors for the NS College of Early Childhood Education. When I unplug I take my family off-the-grid-camping and am always looking for cool new places to explore!



Jon's best fit

Clients Interested in Inbound/Content Marketing and have a "people first" approach to operations are some of my favourite companies to work with.

I work best with folks that care about and understand strategic planning and who have a learned/earned appreciation of  "Digital First" .

Clients in need of a holistic understanding of how users achieve goals to fulfill business objectives and who appreciate the value of information and content planning across channels. 

Clients who aren't afraid to start by asking WHY, and let the answers lead to where/how/what.

I have also prepackaged a few of my offerings to help clients gain further insights into these questions.  

Prepackaged Services:

Basic 15 Point Usability Scan & Website Report, 30 Point Website Usability Audit & Report, Comprehensive User Experience Analysis, Recommendations & Action Plan, Basic Content & Information Architecture Audit, User Experience Journey, Mapping & Action Plans, Persona Research and Writing, Content Gap Analysis

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Jon's Specializations

User Experience & Usability Analysis, Information Architecture, Rapid Prototyping/Wireframing, Buyer Journey Mapping/Planning, Strategic Planning & Buyer Task Alignment, Digital Marketing Strategy, Inbound/Content Marketing Planning and Development, Google Analytics, CRM & Digital Asset Alignment/Planning 

Jon's Location


Jon's client Resume 

Efficiency Nova Scotia, Dalhousie University, Eastlink Wireless, Mount Saint Vincent University, Emera New Brunswick, Parts for Trucks, Destination Halifax, Nova Scotia Power, MHPM Project Leaders, Arctic Defenders, GeoNova / Communications Nova Scotia, Nova Scotia Securities Commission, Nova Scotia Department of Health & Wellness

Jon's Awards & Accomplishments 

 Hubspot Inbound Certified (2013), Google Analytics Indivudual Qualification (Pending), IIBA Approved Business Process Analysis Certificate