Joel Cruz

Joël Cruz is a Swiss-born commercial filmmaker with a background in advertising and design. A graduate of Miami Ad School, Joël spent four years working as an Art Director for some of the world's most renowned advertising agencies in Germany, Sweden, Brazil, and Japan. His work for clients such as the United Nations, Adot, and DAZN earned him multiple D&AD, Clio, LIA awards, as well as two Grand Prix at AdStars and several shortlists at Cannes Lions.

Joël left the advertising world to concentrate on his passion, which is making short films, music videos, and commercials. Since then he's worked with local and international clients such as BEAMS, 88Rising, Harvey Nichols, OVE and Red Bull.

His first narrative short film ‘The Shape Of Your Head’ starring Azuma Ebisuno is scheduled for release in October 2017.

Joel's Work


Joel's Best Fit

I have two perfect matches. One of them is businesses of all sizes looking to produce impressive commercial films (as director or DOP).

The other is businesses of medium to big sizes looking for a creative all-rounder to concept and develop an advertising campaign (as creative director, art director, creative etc.

Awards & Accomplishments

  • D&AD -White Pencil / Wood Pencil – Creativity for Good
  • D&AD Graphite Pencil – Direct Press
  • D&AD Wood Pencil – Direct Press
  • 2x AdStars Grand Prix - Film & Case Film
  • Silver Clio – Integrated
  • Gold LIA – Music & Sound
  • Silver LIA – TV/Cinema/Online Film
  • 4x Bronze LIA – Design
  • AdStars Silver - Promotion
  • AdStars Bronze - Media
  • 5 x Adstars Crystal - Direct, PSA, Promotion, Integrated, Direct
  • 5 x Shortlisted – Cannes Festival of Creativity
  • 2 x Bronze Clio – Film – Film Craft
  • 2016 One Show / Young Ones - Gold
  • 2017 ADC Germany / Junior Wettbewerb - Auszeichnung/Merit
  • One Show Finalist – Public Service Campaign
  • 2nd Place ACT Responsible Cannes – Solidarity

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Joel's Specializations

Advertising campaign concepts, creative direction, commercial director, director of photography, creative editing

Joel's Location 


Joel's client resume

IBM, UN Women, DAZN, AmericanExpress, Adot, Ilohas, Schweppes, Coca-Cola,Beams, Red-Bull, Adidas, Vice, 88Rising, Harvey Nichols etc.