I am community builder, blogger, strategist, and left and right brain thinker. My passion lies where influencer marketing and business strategy intersect.
For the past eleven years, I’ve written Rambling Renovators, a design and lifestyle blog. As a pioneer in the Canadian blogging industry, I received early recognition for my timeless style, impressive DIYs, and storytelling, appearing alongside Nate Berkus, in the pages of Style At Home magazine, and on air for Canadian Tire. I have partnered with Canada’s most admired brands, as an original member of Home Depot Canada’s #HDBlogSquad, a BLACKS Curator, Brand Ambassador for Barilla Canada, contributor to Better Homes & Gardens, and more.
My desire for connection propelled me to create BlogPodium, Canada’s largest professional development conference for influencers, in 2011, and AMPED, a conference for brands and agencies, in 2015. Over the past seven years, these conferences have brought together hundreds of bloggers from across the nation, PR agencies, digital marketers and brand managers to learn, network, and evolve influencer marketing in Canada.
A published author (Stanwick, Sean, and Jennifer Flores. Design City Toronto, Wiley. 2007) with a Schulich MBA in Strategic Management and decades of experience in consulting and finance, I bring a strategic mind to the world of influence. With an ability to both put on my business hat and understand the creativity that influencers bring, I provide organizations insider knowledge on how to best leverage influencer relationships. My unique 360° perspective as a storyteller and trusted brand partner has ingrained in me the belief that influencers are a powerful tool in achieving business objectives.
Jennifer's perfect match
My ideal client is any business that’s looking to understand, enter, and activate their brand in the influencer marketing space. Whether they are new to influencer marketing or seasoned practitioners who are not seeing the results they hoped for, the ideal client would be open to improving and growing their influencer marketing efforts.
I'm interested Jennifer
Influencer Intelligence & Strategy, Strategic Planning, Sponsorship Acquisition, Integrated & Experiential Campaign Development, Blogging, Social Media Strategy, Influencer Relations, Event Planning and Execution
Jennifer's Highlighted Clients
The Home Depot Canada, President’s Choice, PARA Paints, Dyson, IKEA Canada, Williams Sonoma, Krylon, Schlage Canada, Delta Faucet Canada, Canadian Tire, RYOBI, Metrie, Tonic Living, Barilla Canada, Pottery Barn Kids, Indigo, Wayfair Canada, Minted, BLACKS, Philips, NuHeat, CDIC, Blanco Canada, West Elm, Urban Barn, Shoppers Drug Mart, Barrymore Furniture, Realtor.ca, Allstate, Panasonic, Fabricut, Bellacor
Awards & Accomplishments
Top 50 Canadian Interior Design Blogs, Paint by Munzy Art Gallery, May 2018
101 Best Home Improvement Blogs, #5, TotallyHomeImprovement.com, May 2018
Top 40 Global DIY Blogs, MrKortingscode.nl, January 2018
Top 100 Renovation Blogs on the Web, Feedspot, March 2017
Blogger of the Month, Better Homes and Gardens Magazine, Sept 2016
Better Homes and Gardens Stylemaker, 2015
Top 25 Home Design Blogs to Follow, Trip Advisor, 2014
Top 50 Design Blogs for Mom, Babble, 2012