Janet Hawley

A “generalist” with a skill that has benefited both the profit and not for profit sectors, I am able to combine the ability to think strategically about how to achieve maximum results while working with limited resources with a "hands on" approach.

My strategic skills are balanced with the ability to write and edit a wide variety of content ranging from annual reports, blog posts, newsletters, brochures, and more.

I am also an efficient and organized event planner, leaning on my content and messaging background in these circles to ensure that event experiences inform, educate, sell or compel action. 

Outside of general advisory roles, I have am able to offer the following packaged services:

Newsletter Content Development - Brings a fresh perspective to generating newsletter content that results in more likes, shares, new members or sales. 

Grant Proposal or RFP Response - Make a point of standing out amongst the competition and make sure that your grant request or RFP makes the cut. Research combined with skilled writing will ensure that your next proposal gets noticed and gets results.

Membership Acquisition and Retention Strategies - Analysis of current membership communication strengths and weaknesses combined with recommendations on how to better engage and grow your support base.

Communications Strategies - Ensure that your communications tactics deliver the right message to the right audience using the right combination of media whether it is face to face communication, webinars or social media. This planning approach doesn't deliver a one size fits all approach to your audiences and will provide practical, measurable tactics within a realistic budget.



Not for profits looking to grow their membership base or revenue.

Small to medium sized businesses looking to create their unique messaging that complements their brand.


Janet's Specializations

 Communications Strategy, Funding Proposals/RFI/RFP Creation and Response, Writing/Editing/Content Creation, Membership Acquisition, Branding/Marketing, Event Management

Janet's Location & Contact



Lobster Council of Canada, Contact Centre Nova Scotia, KRP Communications, Blue Ocean, Bell Aliant, Health Services Foundation, IWK Foundation


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