I am an enthusiastic and logical digital marketing professional focused on developing engaging strategy, building brand’s online identity, and driving meaningful growth through social media content strategy and execution. That’s right, I’m your full-service agency all-in-one.
As a seasoned marketer with over 5 years of experience in B2C and B2B capacities across digital channels including social media, community management, social media ad buying, and eCRM, as well as influencer outreach, I thrive off challenge and complexity.
Having managed and implemented various integrated marketing campaigns with cross-functional teams both agency and client-side, I pride myself on exceeding goals and KPIs and providing my clients with the highest quality throughout their entire social media program, from strategy and inception to execution and analysis. My passion extends to providing advice and education on social media integration to clients, peers and industry stakeholders. My philosophy is to be creative and innovative, but to lead with strategy, research, and best practices.
“Jaclyn brings an unmatched enthusiasm for all things social and her hard-working attitude makes her an invaluable asset. She is an excellent collaborator and source for new ideas. She thinks strategically and has a vast knowledge of the social world. I’ve watched her grow fan bases, boost engagement, build loyalty and create quality content, as well as develop relationships with bloggers and consumers of the brands she works on. She exhibits a keen eye to detail, successfully completes tasks on time and is very personable. Jaclyn is a force to be reckoned with!”
Kathryn Harding (Project Manager at Match Marketing Group)
Jaclyn's best fit
My experience is best suited for small to medium sized businesses looking for full service/360 support, including strategic social media research and planning, as well as social media execution and management. Whether you’re looking for a big-picture thinker to assist your team on a strategic-level, or a detail oriented and creative social media manager, my experience and services provide flexible solutions to best suit your needs (and budget!).
connect with Jaclyn
Social Media Strategic Planning, Social Media Content Strategy, Copywriting and Content Creation, Community Management, Social Media Advertising Strategy, Execution and Optimization, Social Media Analytics & Reporting, Blogger/Influencer Relations & Outreach, eCRM Development & Management, Market Research - Social Media Listening & Audit, Social Media Image Ideation, Sourcing & Editing/Re-touching, Social Media Coaching & Education
Jaclyn's client resume
Purina Canada (Purina Masterbrand, Pro Plan, Dog Chow, Cat Chow, Purina ONE, Beneful), ConAgra Foods, AB World Foods (Patak’s, Blue Dragon), Johnson & Johnson (Aveeno, Neutrogena), Subway Canada, Mars PetCare (Whiskas, Caesar, Misfits), Weston Bakeries (Country Harvest, D’Italiano), Mother Parker’s (RealCup), The Original Cakerie, Juicy Couture (Viva La Juicy), E.D.Smith, The Popcorn Board, Compofrio Food Group (Campofrio, Fiorucci).