Giles Crouch

I use Big Data analytics tools to gain insights from social media and other digital channels. This is the evolution of research, adding a new layer that phone surveys and focus groups just can't provide. I lead the Well Researched business unit as Managing Partner.

Apparently I'm good with creating soundbites and public speaking. As of 2016 I've done over 90 news media interviews on technology & social media issues with CBC TV & Radio, CBC's The National, CTV National and regional news, BBC Channel 4 and a few magazines and radio stations. I've been a keynote and instructional speaker at over 40 events around the world on technology, social media and futurism.

With my deep knowledge of how our digital and physical worlds are becoming ever more entwined and my global business experience, I bring a unique viewpoint to clients. And that’s all about amplifying your profits.


My best fit is with companies and governments that recognize insights can help them grow revenues or advance an agenda. As a digital behavioural economist, collaboration and drawing insights from data to innovate is key.



Black & Decker, T4G, United Nations, Aquatera Utilities, UK Trade & Investment, Parkland Fuels, Bluewave Energy, FasGas, Housing Nova Scotia, 211 Nova Scotia, Makita, SportCheck, Office Interiors, St. Mary’s University, Norway Foreign Affairs, Dalhousie Faculty of Management, Global Affairs Canada, Medicins Sans Frontiers, Destination Halifax, Travel Oregon, Nebraska Tourism and more...


Giles's Specializations

Digital intelligence & research, digital disruption, digital market research, Big Data analytics, behavioural economics, digital business models, Digital Diplomacy, government digital strategy & policy, digital strategy, data monetization & valuation, digital business risk analysis.

Giles's Location & Contact