I focus on two core areas: Marketing Operations and leading the Well Researched practice. With marketing operations I help companies align their sales and marketing teams from silos to a powerful revenue machine. From improving or building your MarTech stack to helping marketing teams perform better. Today more than ever, marketing operations is critical to a brands success in the digital age. I have over 25 years global experience in marketing communications as a CMO and VP in public and private companies. I've helped clients go from <$500K in revenue to >$5 Million.
In my capacity leading Well Researched, I employ a unique form of bespoke market research known as Observed Digital Behaviours; it's faster and lower cost than traditional market research methods with deeper insights to compliment traditional approaches. This combines analysis of consumers digital lives and use of technologies with Big Data analytics tools and digital anthropology with behavioural economics. The results are powerful. I've conducted over 300 of these research projects to date.
With my deep knowledge of how our digital and physical worlds are becoming ever more entwined and my global business experience, I bring a unique viewpoint to clients. And that’s all about amplifying your profits.
Giles'S BEST FIT
My best fit is with companies that truly want to grow. I work well in collaborative environments and with remote teams. I'm fully versed in all the tools from Trello and Slack to Asana and beyond. My approach is pragmatic, logical and diplomatic.
Giles'S CLIENT RESUME
Black & Decker, T4G, United Nations, Aquatera Utilities, UK Trade & Investment, Parkland Fuels, Bluewave Energy, FasGas, Housing Nova Scotia, 211 Nova Scotia, Verizon Digital, AT&T, Makita, SportCheck, Office Interiors, St. Mary’s University, Dalhousie Faculty of Management, Freedom House (USA), Global Affairs Canada, Medicins Sans Frontiers, Destination Halifax, Travel Oregon, Nebraska Tourism, Tourism British Columbia, Passumpsic Bank, Texas Bankers and more...
giles is also a lead author of well researched
Marketing operations, CMO-for-hire, Sales and marketing alignment, Account Based Marketing, MarTech reviews and evaluation, Marketing Technology Stack, marketing analytics strategies, digital research, digital behavioural economics, competitor intelligence, marketing management.