Having spent almost 15 years working in Account Service at leading promotion agencies in the greater Toronto area, I understand how the industry works, what clients want and what brands need.
To this, I add another 12 years of successfully supporting clients towards realizing their creative best, specifically.
To-date, I’ve worked across a breadth of brands which has allowed me to build a broad spectrum of experience within different segments, categories and audience groups. Some of the brands I’ve had the privilege to work on include: Kraft, Uncle Ben’s, Armor All, Tropicana, Air Wick and many more.
I am also a successful ghost writer/contributing editor, supporting the efforts of many industry thought leaders.
I’m a passionate talent ready to work with you.
Gabriella's best fit
Clients who want to draw upon the experience of someone having worked with big CPG brands in Canada.
Connect with Gabrielle
Senior Copywriter/ Editor: Promotional communications including but not limited to, headlines, trade copy, concept copy, strategic copy, ghost writing, social media, websites, etc.
Project Manager: Experienced multi-tasker, able to manage client briefs, creative & print production direction, budgets, timelines & execution
Strategic Lead: Director level resource able to help define brand or business objectives, plus develop promotions or concepts to achieve client objectives
Process Expert: Development, management and optimization of project or creative processes
Gabriella's Client resume
BlueSky Strategies & Creative, Mark IV, Acosta Mosaic Group, Match Marketing Group
Gabriella's Awards & Accomplishments
Promo Awards – Concept & Copywriting – KRAFT Shoot to Win