Gabriella Pacione

Having spent almost 15 years working in Account Service at leading promotion agencies in the greater Toronto area, I understand how the industry works, what clients want and what brands need.

To this, I add another 12 years of successfully supporting clients towards realizing their creative best, specifically.

To-date, I’ve worked across a breadth of brands which has allowed me to build a broad spectrum of experience within different segments, categories and audience groups. Some of the brands I’ve had the privilege to work on include: Kraft, Uncle Ben’s, Armor All, Tropicana, Air Wick and many more.

I am also a successful ghost writer/contributing editor, supporting the efforts of many industry thought leaders.

I’m a passionate talent ready to work with you.

 

Gabriella's BEST FIT

Clients who want to draw upon the experience of someone having worked with big CPG brands in Canada.

 
I have had the pleasure of using Gabriella Pacione for the past several years to assist with a variety of writing needs. Gabriella possesses a unique set of skills that allow her to very efficiently understand concepts and articles, synthesize them, challenge them, and take them to another level. I highly endorse and recommend her to anyone. She always makes concepts and articles sound better than version one.
— MATTHEW DIAMOND, SENIOR V.P., ACOSTA MOSAIC GROUP (AMG CANADA)
It’s always energizing to work with Gabriella. Her collaborative attitude and innovative thinking always brings a unique and valuable perspective to any creative challenge.
— JP LACROIX, PRESIDENT, SHIKATANI LACROIX BRAND DESIGN
Gabriella is a master of the written word. She’s great at identifying insightful angles of communication that SELL – Trade or Consumer. The insightful part is pivotal; her key point of difference as a senior writer. She brings her years of experience into play, through her work. That’s pretty rare in a writer
— TONY CARADONNA, PRESIDENT, CARADONNA MARKETING
KRAFT Corporate Events need BIG IDEAS that deliver on business needs. The thing about Gabe is her unique skill set – she understands the strategy at a senior level, can direct the ideation to get the most creative program ideas out; PLUS, she can deliver them on the best communication platforms, for both the Consumer and the Trade… the whole package!
— DON RICHARDSON, KRAFT CORPORATE PROMOTION TEAM
Gabriella has an astute ability to uncover the actionable insights that make a difference to achieving any business objective. Coupled with her practiced understanding of strategy and its ultimate implementation, this ability is an unquestionable resource against any creative business challenge.
— BILL LUKASHENKO, FOUNDER/PRESIDENT, BLUESKY STRATEGIES & CREATIVE
I worked with Gabe for years. She’s great at drawing out the creativity in people. She’s got determination AND passion for developing the best creative, with a hands on approach (given the latitude of her experience). She’s also intently interested in motivating people to be creative. She’s an engaging speaker who knows her stuff and gives you more than just theory!
— MARLENE MICALLEF, ACCOUNT DIRECTOR, MARK IV

Gabriella's Specializations

Senior Copywriter/ Editor:  Promotional communications including but not limited to, headlines, trade copy, concept copy, strategic copy, ghost writing, social media, websites, etc.

Project Manager: Experienced multi-tasker, able to manage client briefs, creative & print production direction, budgets, timelines & execution

Strategic Lead: Director level resource able to help define brand or business objectives, plus develop promotions or concepts to achieve client objectives

Process Expert: Development, management and optimization of project or creative processes

Gabriella's Location & Contact

 

Gabriella's CLIENT RESUME

BlueSky Strategies & Creative, Mark IV, Acosta Mosaic Group, Match Marketing Group

 

Gabriella's AWARDS & ACCOMPLISHMENTS

Promo Awards – Concept & Copywriting – KRAFT Shoot to Win