Erin Trafford 

I am a natural storyteller, with a passion for uncovering what truly matters and bringing it to life.

I have a strong and storied background in Canadian news broadcasting and several years of experience in influencer marketing, working as a profitable and successful lifestyle blogger and as an influencer strategy consultant.

From 2005 to 2013, I held numerous roles in Canadian newsrooms, both radio and television, from morning show host to news anchor, and talk show host to media personality (Rogers Radio, Global Maritimes).

In 2013, I left the newsroom to pursue my passion for blogging and influencer marketing. I began my own blog secretly and was able to very quickly navigate the space to create profit and meaningful partnerships with brands of all sizes. Now, with my business partner Jennifer Flores and our company Storyhouse Co., I translate my digital and storytelling skills and experience to help brands navigate influencer marketing; from orientation sessions, to seasonal activations and long term, integrated strategies.  

I love working with clients to define success on their terms and craft creative, successful partnerships. I’m most passionate about educating brands on the varied ways influencer marketing  can work across niches and in multiple sectors - from retail to commercial, charity & not-for-profit, food services and restaurants and more.

I grew up in Toronto, Canada and hold a Specialist Honors B.A. from The University of Toronto and a Master of Arts, Journalism from Western University.

I currently live in the suburbs of Halifax with my husband and young daughter and I still regularly blog at DIY Passion.

Erin's perfect match

My ideal client is any business that’s looking to understand, enter, and activate their brand in the influencer marketing space.

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Erin's Specializations

Influencer Intelligence & Strategy, Live Stream Production & Integration, Integrated & Experiential Campaign Development, Blogging & Influencer Relations, Media Training & Brand Ambassador Development

Erin's location


Erin's Highlighted Clients

Kent Building Supplies, Sunnyside Mall, QEII Home Lottery, Black+Decker Canada, The FAT Paint Company, Giant Tiger

Awards & Accomplishments

Nominated Halifax Best Blogger, The Coast Best of Awards 2017

Keynote Speaker - Social Media Day Halifax 2018

Session Speaker - Blog Jam Atlantic 2017