Eric Wood

My clients call me names behind my back.

Names like “wordsmith”, “simplifier”, “value-laden” or “trusted advisor”. Or even “the glue that holds our marketing together”. I don’t mind, really. Those names will never hurt me. In fact they’ve helped me a great deal.

I’m a copywriter who started out as a graphic designer, spending my first 30 years in advertising and design shops, most of that in firms that I co-founded and co-managed —Page&Wood and Trampoline. I’ve been copywriting for over 20 years and freelancing since 2008 as Eric Wood Marketing Inc. I’m told I’m very strong on account service, creative direction and copy writing. I’ve worked on a lot of technical accounts and enjoy the detail and challenges they bring. I love humour and clever turns of phrases when they work well, but I’m not afraid of long form copywiting and SEO-keyword-intensive website content. I do a lot of e-newsletters, as well.

I split my time between my home office in Hubbards, Nova Scotia and re[group] — a collaborative workspace I set up in Halifax’s historic Hydrostone Market in 2010. I also have a boardroom meeting space available there.

 

Eric's Work

 

Eric's Best FIt 

I work best for companies and organizations of any size that need help framing up their brand stories and their products or services so they are well understood and attractive to their key audiences. I like working on technical accounts and learning about their details or complexities and simplifying them for marketing purposes.

 

Eric's Awards & Accomplishments

GDC Time4Design Awards, ICE Awards

 

CLIENT FEEDBACK

I’ve had the pleasure of working with Eric Wood for over 35 years — through virtually every stage of his career. Since establishing Eric Wood Marketing in 2008, he’s been our go-to partner for all marketing communications for the AIL Group of Companies. A “simplifier” to the core, he’s a good listener, an effective collaborator and, most importantly, an excellent copywriter focused on our objectives. Plus, his integrity, work ethic and service disciplines extend to every member of his team as they help us orchestrate over 100 projects every year.
— Peter Mesheau, Vice-President Marketing and Communications, The AIL Group of Companies
For the past three years, we’ve worked with Eric Wood on a range of projects from ad campaigns, student recruitment materials, program brochures and copy writing. With his fresh perspective and marketing insights, Eric is very strong at developing the ideas and concepts that not only inform the creative strategy, but also bring clarity and focus to the marketing message. He also has been a great help for sourcing and developing any content that we’ve needed to support the project goals.
— Erin McDonah, Manager, Marketing Services, Nova Scotia Community College
As Vice-President of Marketing for Centennial Hotels Ltd., I had the pleasure of working advertising for all of our hotels and his work and understanding of our products were always excellent. With his exceptional creativity, superior copy writing, fine attention to detail and solid client service, he remained our primary partner for all of our hotels throughout the years.
— Lynda Suissa, Vice-President Marketing, Centennial Hotels Limited

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Eric's Specializations

Creative Direction, Art Direction, Ideation, Advertising Copywriting, Brochure/Catalogue Copywriting, Website Copywriting (SEO), Brand Naming, Slogans, PressReleases, Presentations, Project Management

Eric's Location 

 

Eric's Client resume

The AIL Group of Companies, AIL Mining, AIL Sound Walls, AIL International, Algonquin Bridge, Atlantic Canada Tourism Partnership, Atlantic Home Building & Renovation Sector Council, Atlantic Industries Limited, Big R Bridge, BMT Canada, Brian Moore Tours International, CanLyme, Centennial Hotels, EastLink, Economy Glass, Hearing Institute Atlantic, Inventa Marine, Lock-Wood Windows, The MacLeod Group, Mobia Technology Innovations, Norwood Windows, Nova Scotia Community College, Solarseal Windows, Tirecraft, Universal Properties