eric alper

I'm Eric Alper. Yes...That Eric Alper. 

I am not used to routine, which is how i like it. As a weasel, a flack, an officer to the press, a director, a dictator, a Coke and Chips for breakfast, and dinner for lunch kind of guy, I think I can be forgiven, by 10:00am, if I have felt I had too much to dream last night. 

I've had a life-long passion of promoting the music industry for one reason - I love it. The love that I have for music is in my blood. My grandfather, Al, opened the doors of the iconic Grossman's Tavern, Toronto's first licensed blues bar, in 1943. As a young boy, I understood that the love of live music and the essential socializing that goes with it, is universal. Career wise, I started with the Smithsonian Folkways label, which was the beginning and the end game for me during my teenage years. Armed with a sense of fun and a never-ending love of both the myth and the actual history, I was proud to represent the label for many years, alongisde some of the greatest record companies of all time - Artemis Records, Relapse Records, Revenant Records, Signature Sounds, Compass Records, and so many more. 

I'm a fan-first kind of guy, and my belief that people live to consume music was further cemented by attending countless live shows. I have built my career connecting people to the joy of music in all its forms. I have been at the forefront of the Canadian entertainment industry, making the Public in Public Relations my business. I naturally gravitated towards the Relations as I built my career upon the quality of the relationships that I've nurtured over the years - creating them, cultivating and maintaining them, growing, and keeping them. 

From basic strategies to major campaigns; from bio construction to news launches; from press conferences to all-out social media blitzes - I apply all the advantages of my seasoned professional experience to my clients on a daily basis. Otherwise, you'll find me - literally - out where the music is. Because that's where I love to be. 


eric's best fit

I love working with brands and companies in the entertainment/lifestyle/family space, and working with those who may or may not understand of the business of media to connect clients with opportunities that elevate their brands and presence using earned and promotional media.


awards & accomplishments

  • Ranked best on social media by Billboard Magazine, Paste Magazine and The National Post
  • Member of the Canadian Music Week's Advisory Board and The City of Toronto's Music Industry Advisory Council
  • Served on jury panels for Canada's Walk of Fame Emerging Artist Music Mentorship Program, CBC's Searchlight, The Rockie Awards, Canadian Country Music Awards and The JUNO Awards

Connect with eric



eric's Specializations

Public Relations, Media Coaching, Media Relations, Social Media, Social Media Content, Social Media Writing, PR Campaigns, Traditional Print Campaigns, Television Campaigns, Radio Campaigns, Online Campaigns, Press Tours, Press Conferences, Online Publicity, Writing  

eric's Location 


eric's client resume

Ringo Starr, Jerry Lee Lewis, Ray Charles, Barry Manilow, Bob Geldof, Pete Seeger, Jerry Garcia, Monty Python, Randy Bachman, Nickelback, Sinead O’Connor, Steve Miller, The Smashing Pumpkins, Little Big Town, Black Label Society, Natalie MacMaster, DJ Khaled, Carole King, Jimmy Webb, Curt Smith, Rita MacNeil, Dr. John, Dwight Yoakam, Fred Eaglesmith, Joey Alexander, Ani DiFranco, Harry Shearer, Dan Zanes, Opeth, Cradle Of Filth, Jordan Knight, Chickenfoot, Bush, Duran Duran, Jeff Dunham, A-Trak, Judy Collins, Ashanti, Supersuckers, Joan Baez, Slash, Andy Kim, Robert Palmer, Rival Sons, Denise Donlon, Alex Chilton, Colin James, Buffy Sainte-Marie, Lori Cullen, Murray McLachlan, Jane Bunnett, Jason Blaine, Dan Talevski, Gloryhound, Steve Vai, Big Sugar, Jesse Winchester, Sweet Honey In The Rock, Joan Armatrading, Amy Ray, John Prine, Jesse Cook, Of Montreal, Kris Kristofferson, Eva Avila, Snoop Dogg, Robert Munsch, Bilal, J. Dilla, Allman Brothers, Ben E. King, Fred Penner, Sesame Street, Xzibit, The Wiggles, Bill Wyman, Midge Ure, Sasha & Digweed, Alpha Blondy, Unearth, Kiran Ahluwalia, Public Enemy, Joe Budden, Mobb Deep, Sly and Robbie, Taking Back Sunday, Ziggy Marley, Underworld, The Wild, Quasimoto, Yesterdays New Quintet, Mayer Hawthorne, Lunch At Allen’s, Matthew Stevens, The Mission UK, Cracker, Daniel O’Donnell, Madvillain, Frank Black, BadBadNotGood, Diana Panton, KRS-One, Aloe Blacc, Pete Rock, 54-40, Bonnie Bramlett, Grade, Janis Ian, 98 Degrees, Sundy Best, Emilie-Claire Barlow, Paul Oakenfold, Jake Miller, Solomon Burke, Devin Townsend, J Rocc, The Black Angels, Megadeth, Carl Cox, DJ Dan, David Archuleta, Downchild Blues Band, John Zorn, Leeroy Stagger, Ghostface Killah, DJ Drama, Slaughterhouse, Shooter Jennings, Everclear, Cormega, Andre Rieu, Dearly Beloved, Carole Pope, The Standstills, Diemonds, Secret Broadcast, Die Mannequin, Steve Earle, Dillinger Escape Plan, Raekwon, Matt Dusk, High On Fire, Slum Village, The Smithereens, Carol Welsman, Bruce Cockburn, Hatebreed, Streetlight Manifesto, The Mahones, The Game, Thursday, Mick Fleetwood, The Prodigy, Third World, Madlib, Dio, Deborah Cox, Honeymoon Suite, Ian Anderson, Kim Mitchell, Pop Evil, In Flames, Amy Helm, Katharine McPhee, Ministry, Georgia Anne Muldrow, Ray J, RJD2, Jurassic 5, DJ Z-Trip, Alchemist, Chali 2NA, Steven Van Zandt, Gino Vannelli, The Boxer Rebellion, The Irish Rovers, King Crimson, Jean-Michel Jarre, Jerry Garcia, Michel Petrucciani, Steve Hackett, Mastodon, All Time Low, Madness, The Cult, Jim Jones, Turbonegro, Charlatans UK, Master P, Asking Alexandra, The Trews, Los Lobos, Steve Forbert, Jesus Jones, Howard Tate, Electronic, Freddy Cole, Stereolab, Tim Booth, The Nylons, Christine McVie, RZA, The English Beat, Porcupine Tree, MF Doom and hundreds more.