I know lots of business words. Leverage. Optimize. Engagement. Conversion. Ethnography. Content.
But I don’t like them.
I prefer real words. Words people use. Stuff. Go. Crap. Thingy. Say. Yummy.
Real words help me look at a client’s 30 page problem and strip away the lazy thinking and corporate doublespeak to get to a single, simple statement people will actually care about. They also help me turn that statement into messages people will remember. Like. Share. Forget about until they mindlessly pick up your bag of chips instead of their usual.
If you want to talk to people, I’d love to talk to you.
drew's best fit
I love finding an unexpected ways of looking at tricky strategy problems, then coming up with really compelling messages to get that message across.
awards & accomplishments
Cannes, Clios, The One Show, Communication Arts Annual, Archive, New York Art Directors Show, Toronto Art Directors Show, Applied Arts, Toronto Marketing Awards, Studio Magazine Awards, Billies, Bessies, Crystals.
Connect with Drew
Advertising Copywriting, Digital Copywriting, Creative Direction, Concept Development
drew's client resume
Toyota, Loblaws, Rogers, Telus, RBC, Chat-R Wireless, Frito-Lay, Proctor & Gamble, General Mills, Anheuser-Busch, IKEA, Molson, Carlsberg, Quiznos, Mr. Sub, Boston Pizza, Casino Rama, Belterra Casino, OLG, KPMG, Four Seasons, Audi, VQA, Baileys, Lexus, Mercedes, Art Gallery Of Ontario, LG phones, Klipsch, Lindt, Carlsberg, Luxury Condo properties