I’m a Digital Consultant with 10 years delivering user-driven design strategies and marketing solutions for some of Canada’s largest brands including Manulife, Rogers and TD Wealth. A visual storyteller; able to see the big picture and connect the dots between UX design, marketing, analytics and brand awareness delivering an integrated end-to-end approach that drives traffic, boosts brand advocacy and creates a positive experience. Professionally trained in User Experience Design (Human Factors), Digital Marketing (IAB Canada), Web Analytics (UBC) and Entrepreneurship (BSchool NY/Centennial College). Effective communicator and facilitator. Promoting online best practices. Creative and entrepreneurial; adding value to any project.
- Create an integrated digital marketing/design strategy to help drive traffic and increase conversions to their website.
- Lead or manage a web design or redesign project with a team of developers, writers and designers.
- Create a social marketing strategy to help boost followers and create leads to their website
Awards & Accomplishments
- Gold Cap Award: Won the highest achievement for web site design/development at CCH Canadian annual employee contribution awards
- Digital Channel Strategy Manager for Investments channel, Manulife
- Founder of 3 start-ups: 3 Keys Therapy, Hubster, Melangerie
- Lead vision + defined strategy for Rogers Business Portal Redesign (budget $3.5M)
- Senior UX Designer + eBusiness Solutions Consultant for CCH, a Wolters Kluwer Business
- Lead RFP for TD Waterhouse + WebBroker Web Redesign Initiative (budget $500K)
- Senior Web Analyst for TD Wealth Mt. web properties TD Waterhouse + WebBroker
Manulife, Positive Fabulous Women, Rogers Communications, TD Wealth, CCH Canadian, Walt Disney Animation Canada
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Digital Strategy, UX/UI Design, Copywriting, Graphic Design, Digital Marketing, Social Media Marketing, eMail Marketing, eCommerce, Web Analytics, Team Leadership, Project Management, Branding/Positioning, A/B + Multivariate Testing, SEO/SEM, Competitive Analysis