Deidre Plotnick

I’m part wordsmith, part strategist, part perfectionist, and I bring this approach to each challenge I work on. Whether I’m delivering just “copy only” or a completed, production-ready job, I always make it my mission to deliver more than I’ve been asked for. This can mean providing unexpected solutions, going the extra mile with deeper thinking, or delivering faster than expected. I listen to feedback constructively and work well as part of a team when required. My clients always say that I deliver extra value in everything I do. But most important of all, is the fact that my clients tell me I’m FUN to work with!

Deidre’s Work


Deidre’s best fit

A smart client who loves great creative. I love coming up with solutions for any challenge in any sector. I thrive on crazy timelines and fast paced projects that scare other creative people off.

Client Feedback

Knowing the high caliber of Deidre’s work from working together previously, I brought Deidre onboard to develop blogs, advisor and consumer marketing collateral and two wonderful TV commercials on the importance of buying a life insurance policy. From brainstorming to copy, this talented dynamo sees the big picture in order to deliver well thought-out pieces, while going the extra mile to meet client expectations.
— Grace Cale Director of Marketing, Canada Protection Plan
As our external Creative Director/Writer, Deidre consistently delivers on-strategy, creative ideas for many of our lines of business. She is a great team player who brings her can-do attitude to every job she works on.
— Sarah Cole, Marketing Manager, Travel Corporate Marketing CAA

connect with Deidre

Deidre’s Specializations

Copywriting, Concept Development, Print, Broadcast, Websites, Out of Home, Collateral, Blogs, Brochures, Long Format, Direct Mail Campaigns, Email Blasts, awards submissions

Deidre’s Location


Deidre’s client resume

Retail: CAA, Starbucks, Longo’s, Grocery Gateway, LCBO, Town Shoes, Royal Lighting, Winners, Sporting Life, Sears Travel, Sears, The Wiz, William Ashley

Real Estate: Tridel, Menkes, Daniels Corporation, Greenwin Property Management, Adi Developments, Medallion Corporation, Reserve Properties, Park Property, Shiplake Properties

Financial: Dynamic Mutual Funds, Toronto Stock Exchange, Home Trust, TD Bank, T.E. Wealth, Home Equity Bank, UGO Mobile Wallet 

Entertainment & Leisure: Johnny Rockets, Imax, Art Money, Bloor-Yorkville BIA, McMichael Canadian Art Collection, Pickle Barrel, Ontario Science Centre, Fairmont Hotels

Consumer Packaged Goods: Hershey, Scott Paper, Alberto-Culver, Coppertone, Correctol, Dr. Scholl’s, Revlon

B2B: American Express, Home Trust, Home Equity Bank, Xplornet Communications

Not-for-profit: Colon Cancer Canada 

Insurance: Canada Protection Plan, CAA (Travel, Home & Auto divisions)

Government: CPP Investment Board 

Internet & Technology: Xplornet Communications, CaTech

Pharma: Enbrel, Vagifem, Avonex