Deborah IRvine Anderson

Sometimes it takes one, to pitch one. As a veteran journalist, I know how and why stories get chosen, covered and shared. And I bring that insider knowledge to the work I do.

I’m an intensely curious person with a creative outlook. I look for and find the heart of a good story. I’m passionate about working with ideas and meeting new people.  I love to help people connect. I know how to ask tough questions and listen for the answers. I have a talent for taking complicated subjects and making them easier to understand. I like to dig deep. I despise jargon. Deadlines make me happy.


Deborah's best fit

I love connecting with interesting people doing interesting things. I’ve worked with everyone from individuals up to large corporations. You have a story to share with the world, I can help shine a light on it and spread the word. 


Deborah's awards & accomplishments

Bachelor of Journalism (Hons) King’s College 1998

Deborah knows what resonates with media and pitched stories for us that garnered national and international exposure. She’s focused, knows the media landscape and excels at coaching and interview prep. We got results.
— Mark McCondach Communications Advisor, Canadian Pharmacists Association
Deborah knows how to reach and grow your audience in this digital age. She brings an extraordinary array of vital skills to any communications project. She’s an efficient, strategic and thorough professional who gets results. Working with Deborah is a joy.
— Kathy Kaufield, Founder, Kaufield Communications
I have hired and partnered with Deborah on a number of creative projects. Her attention to detail and ability to research in a fast and thorough manner is really impressive. She is also a great team player as well as a competent leader.
— Greg Hemmings, Hemmings House

Connect with Deborah

Deborah's Specializations

Media and communications strategy. Story articulation and clarity. Simplifying the complex. Driving media coverage. Media training. Social media engagement. Audience development. Broadcast, print and digital storytelling. Primary Market Research and Insights. Podcasting Production. Writing and editing. Script writing. Voice over.

Deborah's Location


Deborah's client resume

CBC, Canadian Pharmacists Association, Vision Coaching Inc, Morneau Shepell Ltd, Journeyman Film Company, Hemmings House Pictures, Kathy Kaufield Communications, Civilized, The Give Agency, Mike Maloney PR, Cannabis at Work.