I am an award-winning copywriter with over 20 years' experience in advertising, direct marketing and digital media. My writing includes concepts and copy for TV, radio, outdoor, press, direct mail, brochures, magazine articles and radio documentaries, as well as websites, online advertising and blog articles.
I have a broad range of experience and have written for an equally wide range of products and services. I am equally comfortable working in agencies, directly with clients or freelance. I have a rare ability to make the complicated simple and compelling.
dara's best fit
I have worked on a wide range of products and services over the years so I’m confident that I can turn my hand to anything. My insurance clients like my ability to put a positive spin on bad news communications and my technology clients are impressed by my skill at making the complicated simple. My favourite projects are those with a strong USP, who have a clear point of difference from the competition.
awards & accomplishments
- 2017 An Post Marketing Awards 1 Gold 1 Silver & 1 Nomination.
- 2016 An Post Marketing Awards 1 Gold, 2 Silvers & 1 Nomination.
- 2008 Cedar Awards 2 Nominations.
- 2007 ERA Awards Nomination, Metro Awards Winner Best Irish Press.
- 2006 ICAD Awards 2 Silvers, 1 Bronze & 1 Nomination.
- 2005 Radio Advertising Awards Nomination.
- 2004 ERA Recruitment Awards Winner.
- 2002 IDMA Awards 2 Silvers & 1 Bronze.
- 2001 Clear Channel Outdoor Awards Gold, Radio Advertising Awards 2 Nominations, Best of Bates Europe TV Showreel.
Connect with Dara
Copywriting. Advertising. Direct Marketing. Digital Media. TV. Radio. Outdoor. Press. Brochures. Direct Mail. Online Advertising. Web Banners. Web Copy. SEO. Editing. Branding. Name Generation. Proofreading. Creative Writing. Journalism. Interviewing. Documentary Writing. Blogging. Ghost Writing. Thought Leadership Pieces.
dara's client resume
PHONE SERVICE PROVIDERS: eir, O2, Vodafone, eircell, Irish Broadband.
INSURANCE: Aviva, Irish Life, GloHealth, Zurich Life
FINANCE: Permanent TSB, KBC Asset Management, GE Capital.
FOOD: Irish Institute of Nutrition and Health, Heinz, Kellogg’s Rice Krispies, Special K, Coco Pops, Weetabix, Dubliner Cheese, Kerry Foods (Kerrymaid, Smooth ‘n’ Juicy), Knorr Foods, Pot Noodle, the National Dairy Council (Cheese), Buitoni, Ambrosia, Campbell's Soup, Nestle.
MEDIA/ENTERTAINMENT: FM104, 98 FM, Today FM, Channel 6, The Sunday Tribune, the RTE Guide, Xtra-Vision.
RECRUITMENT: Morgan McKinley, Grafton Recruitment.
CHARITY/NON-PROFIT: Dublin Simon Community, ICAD Upstart, PAWS, The Crisis Pregnancy Agency.
GOVERNMENT: Iarnród Éireann, FÁS, the Marriage Guidance Council, the Irish Heritage Council, the Internet Advisory Board.
MOTOR: Land Rover, BMW, Fiat, Suzuki.
TRAVEL/TOURISM: Trabolgan Holiday Village, Panorama, British Airways.
ALCOHOL: Boru Vodka, Baileys, Cockburn's Port, Minch Malt.
BEAUTY: Pantene, Aveeno,
OTHER: Dublin City Childcare, Roadstone, Texaco.