dara daly

I am an award-winning copywriter with over 20 years' experience in advertising, direct marketing and digital media. My writing includes concepts and copy for TV, radio, outdoor, press, direct mail, brochures, magazine articles and radio documentaries, as well as websites, online advertising and blog articles. 

I have a broad range of experience and have written for an equally wide range of products and services. I am equally comfortable working in agencies, directly with clients or freelance. I have a rare ability to make the complicated simple and compelling. 


dara's work

eir - Launch

eir - Existing Customers

eir - Unified Communications

eir - Video Conferencing


dara's best fit

I have worked on a wide range of products and services over the years so I’m confident that I can turn my hand to anything. My insurance clients like my ability to put a positive spin on bad news communications and my technology clients are impressed by my skill at making the complicated simple. My favourite projects are those with a strong USP, who have a clear point of difference from the competition.   


awards & accomplishments

  • 2017 An Post Marketing Awards 1 Gold 1 Silver & 1 Nomination.                                              
  • 2016 An Post Marketing Awards 1 Gold, 2 Silvers & 1 Nomination.                    
  • 2008 Cedar Awards 2 Nominations.                    
  • 2007 ERA Awards Nomination, Metro Awards Winner Best Irish Press.            
  • 2006 ICAD Awards 2 Silvers, 1 Bronze & 1 Nomination.              
  • 2005 Radio Advertising Awards Nomination.                          
  • 2004 ERA Recruitment Awards Winner.                        
  • 2002 IDMA Awards 2 Silvers & 1 Bronze.            
  • 2001 Clear Channel Outdoor Awards Gold, Radio Advertising Awards 2 Nominations, Best of Bates Europe TV Showreel. 
Dara is superb to work with. Takes a simple brief and takes it beyond your expectations. Great with customers if interviewing for blogs or case studies too and manages it end to end for you. No hand holding involved at all. Dara is one of my first ports of call when I need a copywriter of great quality for my clients. Have worked with her for several years now for various clients from eircom to Stacked to Irish Institute of Nutrition and Health.
— Lisa Kelly, Founder, DigitalBusiness.ie
I have had the pleasure of working with Dara on a recent project, I found her to be extremely hardworking, organised with a keen eye for detail. I would have no hesitation in recommending her and look forward to working with her again in the future
— Charlotte Yandell, Morgan McKinley
There’s much to gain and nothing to lose in hiring Dara to work on your marketing communications strategies. You’ll get clear-eyed strategic thinking, on-target creative ideas and compelling copywriting— all from a hard-working, detail-oriented professional. I’ve had the opportunity to work with Dara at a couple of different agencies as well as independently over many years and always appreciated her ability to deliver quality work quickly. When it comes to developing concepts, Dara has a knack for making complicated products or services more easily understood and for finding the key attribute that will help them stand out. As well as being an accomplished writer, Dara is also a person of the highest character who is easy to work with. I have no hesitation in recommending Dara to you and look forward to working with her again in the future
— Fiona Knox, Head of Client Services, BrandFire
Dara has an extremely positive approach to everything she does and works equally well on her own or as part of a creative team. She is also extremely well liked by both colleagues and clients, is an excellent communicator and presenter of creative work.

One of Dara’s unique talents is how she can distill large amounts of information into a single and persuasive creative thought. Her work has won creative awards both here in Ireland and internationally.

I have known Dara for over fifteen years and have employed her on three separate occasions in different Advertising Agencies. I could not recommend Dara highly enough, she is a major asset to any project or agency, as well as pleasure to work with.
— Ian Doherty, Managing Partner, Bonfire

Connect with Dara

dara's Specializations

Copywriting. Advertising. Direct Marketing. Digital Media. TV. Radio. Outdoor. Press. Brochures. Direct Mail. Online Advertising. Web Banners. Web Copy. SEO. Editing. Branding. Name Generation. Proofreading. Creative Writing. Journalism. Interviewing. Documentary Writing. Blogging. Ghost Writing. Thought Leadership Pieces. 

dara's Location 


dara's client resume

PHONE SERVICE PROVIDERS: eir, O2, Vodafone, eircell, Irish Broadband. 
INSURANCE: Aviva, Irish Life, GloHealth, Zurich Life
FINANCE: Permanent TSB, KBC Asset Management, GE Capital. 
FOOD: Irish Institute of Nutrition and Health, Heinz, Kellogg’s Rice Krispies, Special K, Coco Pops, Weetabix, Dubliner Cheese, Kerry Foods (Kerrymaid, Smooth ‘n’ Juicy), Knorr Foods, Pot Noodle, the National Dairy Council (Cheese), Buitoni, Ambrosia, Campbell's Soup, Nestle. 
MEDIA/ENTERTAINMENT: FM104, 98 FM, Today FM, Channel 6, The Sunday Tribune, the RTE Guide, Xtra-Vision. 
RECRUITMENT: Morgan McKinley, Grafton Recruitment. 
PHARMACEUTICAL: Johnson&Johnson. 
CHARITY/NON-PROFIT: Dublin Simon Community, ICAD Upstart, PAWS, The Crisis Pregnancy Agency. 
GOVERNMENT: Iarnród Éireann, FÁS, the Marriage Guidance Council, the Irish Heritage Council, the Internet Advisory Board. 
MOTOR: Land Rover, BMW, Fiat, Suzuki. 
TRAVEL/TOURISM: Trabolgan Holiday Village, Panorama, British Airways. 
ALCOHOL: Boru Vodka, Baileys, Cockburn's Port, Minch Malt. 
BEAUTY: Pantene, Aveeno, 
OTHER: Dublin City Childcare, Roadstone, Texaco.