I’m a Business Brain Creative, a Relentless Problem-Solver and an Un-Panic Specialist. I am trusted to solve high-profile, high-pressure and high-difficulty projects from national brand launches in mass media to retail tactical and activation at point-of-sale.
As for the ‘why me’, what-sets-me-apart pitch... That’s trickier to articulate. Much like all of my top competitors, I’ve won awards both international and national; I’ve led national business – brand, retail, and 360/integrated; I’ve won pitches; worked for top agencies, both multinational and creative boutique, at home and abroad, on local business, and on global brands. These are all the price of entry, to be honest.
So, what really sets me apart?
Well, I have a Commerce degree from Queen’s, and I'm the only ‘creative’ in the history of Queen’s Business School- as far as I know. This means I look at everything through an ROI and business-impact filter.
Unlike many creatives, I thrive on tough projects and difficult clients. The more demanding the client, and the more impossible the challenge, the more I delight in ferreting out elegant solutions. Call it a slight masochist streak, if you will.
Oh, and I don’t wear black. I don’t even own any black clothes.
Hyundai, Genesis, BMW, Ford, Audi, MINI, Wind Mobile, Vodafone, O2 Mobile, Telus, Bell, Smirnoff, Budweiser, Coors Light, Guinness, Baileys, Tylenol, Nestlé, Aero, Kit Kat, Kellogg, KD, Philadelphia, Listerine, Trident, CIBC-Run for the Cure, International Aids Conference, CIBC, Simplii, ING, Sentry Investments, CMC Markets, Altamira, Sears, Eaton’s, Subway, Shell, Go Transit, California Sandwiches, AGO, CTV, Nikon, T-Fal, Cineplex
My Best Fit
Sure, at first glance, my work experience screams ‘ad-guy’. But for those who see the transformational nature of modern employment, my skill-set is really ‘lateral problem-solver’. I’m simply looking to find a role which allows me to be happy – and I’m at my happiest when I’m solving business challenges. Usually I do this by harnessing creative media arts in strategy, concept, and execution. This perfect role could be with a client or marketer, a tech start-up, an ‘old fashioned’ agency - who knows? But I’m open to anything. Well, almost anything... let’s not get crazy.
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20 Years Experience
Advertising - Creative Direction, Concept, Copy & Execution; Brand, Retail and 360-integrated; Mass (broadcast, print, OOH); Digital/Interactive, XM, Activation, Ambient, POS deriving from campaign/hub.