I truly believe that the ad industry should be first and foremost about ideas - ideas that connect brands with people in a meaningful way. In today's constantly evolving media landscape, this approach is even more important. I've lived this philosophy for the last 20 years and have instilled it in those I have collaborated with or overseen.
At the core, my experience and passion are around using creative thinking to solve a client’s challenges. I have managed teams, overseen the creative process, lead business pitches and produced award-winning work.
After two decades I can still approach every problem with enthusiasm and drive.
Now that's quite an accomplishment.
I would like to work with an organization (agency or client) that is willing to do two things – challenge me and my assumptions about marketing and be willing to be challenged by me on their assumptions. Essentially, a place that needs and values creative thinking.
Bell Aliant, Atlantic Lottery Corporation, EastLink, Nova Scotia Health Authority, Motorola, BMW, Keg Steakhouse & Bar, Novartis Animal Health, Nissan Canada, Nova Scotia Community College, General Motors, Nova Scotia Tourism, Canada Bread, Destination Halifax, McDonald's Canada, Sobeys, Saint Mary’s University, Natural Products Canada, COVE – Centre for Ocean Ventures & Entrepreneurship
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20 Years Experience
Creative direction, art direction, concept development, design, brand development, creative strategy