Christine Santimaw

Need a CMO? I'm your gal. On as as-needed or full-time basis, my background - almost two decades of full-cycle brand, marketing and communications experience - can be applied to virtually any MarComm issue that might shoot across the bow of your business. 

I appreciate how the right combination of tactics from the marketing toolbox - be it PR or stakeholder relations, media relations, brand management, issues management or social initiatives and so on - can positively impact your bottom line. A former lawyer, no detail is too small: "Good enough is never!". Attention to detail in all of the work provided, including copywriting, will never disappoint you. 

As a former client once said: "She quickly generates insightful, creative ideas that are well-suited to the environment in which they will be applied. Her unique background, which combines communications, marketing and law, along with her solid business reputation are key, critically, she is a supreme joy to work with."

I hope we can work together soon!


Christine's Best fit

My perfect fit is the growing business.  Making the leap from medium to large, national to international - the more complex the environment the more I feel at home.


Christine's awards & accomplishments

American Graphic Design Awards, Certificate of Excellence, 2011 and 2012, Your Honor Awards Rising Star nominee, Legal Marketing Association, 2012, Ice Award, Design/Logo/Identity, 2010, Ice Award, Direct Mail—Single Campaign, 2010, Ice Award, Broadcast—TV Single, 2009, Ice Award, Print Campaign, 2009, IABC Gold Quill, Case Study, 2006/2007, Summit Creative Award, Sales/Kit Folder (bronze), 2007, American Association of Port Authorities Merit Award winner, 2006, Economic Development Association of Canada, Marketing Canada Award, 2006, CPRS National Award of Excellence, Community Relations (Honourable Mention), 2004, CPRS National Award of Excellence, Issues and Crisis Management (Honourable Mention), 2004

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Christine's Specializations

CMO, Brand Strategist, Marketing Strategist, Branding, Brand Development, Brand Guidelines, Brand Messaging, Brand Packaging, Brand Planning, Brand Positioning, Brand Management, Campaign Development, Corporate Identity, Direct Marketing, Marketing Audit, Marketing Communications, Marketing Sales Execution, Marketing Strategy, PR Campaign, Public Relations Specialist, Communications Strategist, Board Management/Governance , Government Relations, Media Relations, Media Training , Media Monitoring, Community Relations, Publicity, Promotion, Issues Management, Reputation Management, Stakeholder Relations, Media Coaching, Crisis Communications, Press Release Writing, Press Release Distribution, Crisis Management, Employee Engagement, Internal Communications, Communications Development, Key Messaging, Corporate Communications, Non-profit Communication, Communications Planning

Christine's Location 


Christne's Client Resume

Mariner Partners Inc., Stewart McKelvey, Michelin Canada, Sony Canada, NS Power, Emera, Empire Theatres, Clean NS, McInnes Cooper, Pink Larkin, Boyne Clarke / Napier Legal Team